Black Friday 2018: Prepare beforehand

The Black Friday countdown has begun, arguably one of the busiest shopping events of the year. Retailers from the high street and online will be hoping to attract customers through their doors with massive savings on a variety of products: Ranging from top tech brands, home-ware and beauty to fashion.

Black Friday was once a U.S. only event, but has quickly become participated worldwide. We are here to explain all you need to know about Black Friday and how to prepare beforehand to get the best deals on the day.

Lots of Black Friday shoppers with large screen TVs.

What is Black Friday?

Black Friday has always been seen as the ‘unofficial’ start of the Christmas shopping period in the US. The day always falls the day after Thanksgiving, which is always a Thursday. Black Friday is known as an unofficial holiday in America.

With most people off work, retailers make the most of this by slashing their prices to entice customers out of their homes and into the shops.

When is Black Friday this year?

This year the event will take place on the . With thousands of goods expected to be reduced, shoppers will be keen to stock up in preparation for Christmas. Some retailers start their deals early online. Last year John Lewis released their deals the night before on their website. Which is why we tell you to prepare. you could be sitting in the comfort of your living room snapping up all the best deals rather than queuing and scrambling with fellow shoppers.
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How long does the event last?

Typically Black Friday lasts 24 hours. But last year a lot of retailers began their Black Friday events early, and even more high street retailers had their offers lasting the full weekend. Check the online advertisements on their websites in the days before to keep updated. Last year Amazon ran deals from 17th Nov – 26th Nov.

What is Cyber Monday?

Retailers use this marketing day to slash the prices on the extra stock they have left over from Black Friday. As you can imagine, all the best deals are usually snapped up on Black Friday. but that doesn’t mean you won’t find something you need. A kettle perhaps that didn’t sell out at 50% off on Black Friday, can be found at 70% off on cyber Monday. Cyber Monday as the name suggests is only available through online retailers.

When is Cyber Monday?

The stock clearing event falls on the Monday after Black Friday, which will be the . The event is restricted to 24 hours.

a long queue of people under huge letters that spell out Black Friday.

How to get the most out of the event

Ask anyone who waited around for Black Friday to start in previous years, and almost everyone will tell you, that to bag the best deals, you must prepare beforehand. Black Friday falls at an awkward time of the month, falling the week before payday. It is best to prepare now, keeping money aside from this pay day to ensure you aren’t left in the red.

Prepare yourself beforehand


  • Set yourself a budget beforehand of the amount you have to spend, don’t fall into the overspending trap just because prices are slashed.

Know what you want to buy

  • Write a list of the items you are looking to buy. Try and stick with this list, don’t allow yourself to be tempted by attractive deals on items you don’t need or want. If you have favourite retailers, sign up to their newsletters and Facebook pages to receive updates on the products they will have on offer.

Research, research and even more research

  • Research the items from your buy list in the weeks leading up to the event. Some retailers will tease us to the kind of products they will have on offer beforehand. Be sure you know the previous prices of the items you want to buy before the sales. This will keep you mindful of what reduced items are bargains. Don’t allow offers stating ‘save £100’ fool you. Retailers are known to use this trick, but will usually be referring to the highest price the item was known to be sold at. Even if the most recent sale price was less.
  • Some retailers, such as John Lewis, will match prices on Black Friday deals. Check with individual retailers at the time of sale.

Open accounts online beforehand

  • If you are going to be shopping online, open up accounts for the shops you are likely to buy from in advance. This will ensure your shopping is speedy on the day. rather than having to go through the setting up of accounts etc. It may also be worth placing some expected sales items in your basket the night before.
  • Amazon is one of the busiest retailers during the Black Friday event. sign up for Amazon Prime’s free membership trial before the event takes place. This will ensure you have access to all the best offers as a prime member and free delivery on prime items. You can cancel the membership once the event has ended.
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Voucher codes

  • Stack up on vouchers beforehand from your favourite retailers. You can save on free deliveries etc.

Door-buster goods

  • Look out for ‘door-busters’ these will be the most sought after items. They will be the ridiculously reduced high-end items that retailers will use to get us through the shop doors. There won’t be many of these items on the shelf, so you had better be quick.

Early bird catches the worm

  • In order to grab the best deals you are going to have to brave the queues. Get there as early as possible and be prepared for a scuffle. These events have a history of grab and run customers, often stealing items from the trolleys of other shoppers.

Be aware of unknown Brands

  • Be very wary of brands you are unaware of, they may be dirt cheap, but the quality will more than likely be representative of the deal you find yourself being drawn to. Stick with big names like Samsung and Sony.

Check the returns policy

  • Be sure to check the returns policy, more often than not, we find ourselves being sucked into bargains just for the sake of the savings. not because we actually want or need the products. Ensure the items you buy during the Black Friday event can be returned should you have a change of heart.

List of Retailers running deals on Black Friday 2018

Black Friday deals at Up to 40% off.

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